YADO was created to be a community for all people in the tourism and restaurant industry where you can find interesting content, instructions, ideas, events, coaching, and the opportunity to chat with colleagues.
YADO is japanese and stands for a lodge, inn, shelter and perfectly describes the principle and spirit of the community.
My role was to create the overall visual look & feel as well as the brand guidelines.
Client: Barona
Agency: Superson
Role: Art Director
YADO Visual Guide
Logo experimentation
Plays a big part in creating a new brand identity
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