Role: Art Director, Photography
Client: STC Car Center
The goal was to create a recognizable visual identity for STC Car Center and STC Rent, which aims to strengthen and enhance the position it deserves in the broad field of car dealerships for high quality and exotic cars.
In building up the look and feel, it was crucial to bring out the quality and reliability while still bringing a sporty, youthful and distinctive perspective. All materials are designed keeping in mind that they work well in both digital and print media, like decals, merchandise, outdoor advertising signs etc.